the line must go up.
that’s how it’s been since we really started to boom in the eighties (or so i’m told).
now everything feels like a distraction from something else. it’s so easy to drift — to move mindlessly from moment to moment, day to day, until those days quietly become years of stagnation and inactivity.
there are so many reward mechanisms built into modern life that even when we’re operating at our worst, we can still find comfort in things that don’t serve us.
aside from food, alcohol, gambling, and [redacted], fast fashion is one of those comforts — an easy hit of novelty, indulgence, and fleeting satisfaction. but unlike most other forms of self-destruction, fast fashion carries an outsized impact — on both the world around us and the world within us.
alternatively, there’s slow fashion.
it isn’t a rejection of modern life; it’s an invitation to move through it deliberately. ✦
what slow really means
being slow is usually seen as negative — but here, it’s about being deliberate. being present when you buy. being present when you create.
i could sell shirts on tiktok that say funny things no one in their right mind would wear and expect to be taken seriously — but that wouldn’t serve me, and it wouldn’t serve the poor soul who bought that shirt at 3am on a thursday (or is it friday?).
i’d rather create something honest — something that stands the test of time, that reflects me and you, even when no one’s watching.
this project isn’t about chasing newness. it’s about perfecting what already exists, distilling it, and breathing new life into it.
the value i offer isn’t in the volume i can produce — it’s in the standards i promise to uphold, for you and for myself.
erreclo is built on the idea that work never ends and to me, that’s the beauty of it.
each drop is an iteration, not a replacement.
each piece is meant to age with you, not expire.
the goal isn’t to finish... it’s to keep getting better. ⊙
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